Apple Watch Shipments by Model : Q4 2016 to Q2 2023

Apple Watch shipment volume returned to YoY growth in Q2 2023, after two consecutive quarters of declines preceded by double digit growth in Q3 2022, and prior to that shrinking volumes in Q2 2022 (for the first time since 2016). Revenues are rising faster than volumes due to the addition of the higher priced Ultra and discontinuation of the lower priced Series 3 driving up total Apple Watch ASP in recent quarters. The Series 8 led sales and cellular penetration is rising notably due to the Ultra being exclusively cellular. This report details global shipments for every Apple Watch model from Q4 2016 to Q2 2023.

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