SVOD Service Benchmarking (Q1 2018 - Q1 2023)
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Netflix Edges Out Disney for SVOD Crown. Strategy Analytics' SVOD Service Performance Benchmarking Report analyzes quarterly subscribers, monthly active user (MAU), and revenue trends for 30+ SVOD services. iQiyi had a strong first quarter adding 17.2M net subscribers, followed by Paramount+ (4.1M) and YouTube Premium/Music and Peacock (2.0M each). Netflix took back the crown as the largest SVOD provider, edging out Disney (232.50M subscribrs to 231.20M). Following Netflix and Disney as the largest DTC SVOD providers were Amazon Prime Video (164.3M) and iQiyi (128.1M). Globally, SVOD services tracked added 15.7M subscribers in Q1 2023, reaching 1.27B subscribers.
