Connected TVs are evolving from smart to intelligent

The Connected TV market is evolving with smart TVs and AI, enhancing quality and user experience, making AI the new competitive edge for OEMs.

The Connected TV device market is undergoing a transformation, shifting from basic connectivity and application access to fully developed smart TVs. This change is driven by the widespread adoption of AI to enhance picture and sound quality, and generative AI to improve user experience and make content discovery easier. Leading OEMs are adopting the AI TV revolution, which is increasingly becoming the next major area of competition.