Global Wearables Vendor Volume Share Q3 2025

Global wearables shipments rose 4% in Q3 2025, driven by growth in smart glasses and rings. Apple, Huawei, and Samsung lead in the ongoing market competition.

The race for the top wearables spot continues as Apple, Huawei, and Samsung battle it out. Global wearables shipments grew by 4% in Q3 2025, after growth in Q2 2025, Q1 2025, and Q4 2024 was preceded by eight consecutive quarters of declines. During Q3 2025, nearly all wearable device types experienced growth, with particularly high growth in smart glasses and smart rings. Meta has been added to the tracker this quarter, with data backfilled starting Q1 2024. Our report tracks global wearable shipments and market share by hardware vendor by quarter. Total wearables, for this report, include smartwatches, fitness bands, smartglasses, virtual reality headsets, feature watches, jewellery/apparel/shoes, and others. Our report can be utilized by device manufacturers, component suppliers, operators, software developers, content providers, and other stakeholders to assess the size and growth trends of the global wearables market.