Narrative: Global 5G and LTE Handset Revenue and ASP by Vendor Q2 2025

The global 5G smartphone market thrives in Q2 2025, with Apple, Samsung, and Xiaomi adapting to economic challenges and rising demand for budget-friendly options.

The global 5G smartphone market continued its upward trajectory in Q2 2025, with leading vendors like Apple, Samsung, and Xiaomi maintaining strong positions. Apple’s dominance was reinforced by its premium pricing and brand loyalty, while Samsung and Xiaomi benefited from broad product portfolios catering to both high-end and budget-conscious consumers. However, economic challenges such as inflation and reduced consumer spending are reshaping market dynamics, driving increased demand for affordable 5G devices and pressuring premium-only vendors to adapt.