Insights: OPPO/OnePlus Smartphone Business Continues Downward Trend in Q2 2025
2 Min Read August 13, 2025
OPPO/OnePlus combined shipped 24.5 million smartphones in Q2 2025, down 2% YoY, underperforming the total market, which grew 4% YoY. The vendor's gains in overseas markets were largely offset by losses in its domestic market. Despite some positive signs in OPPO's overseas performance, it remains unclear when the vendor can achieve a turnaround and sustain growth.