Narrative: Apple iPhone Shipments by Model, Q2 2007 to Q2 2025

Apple’s global iPhone shipments increased significantly by 16% annually during Q2 2025, outperforming the total market, which went up 3.5% YoY.

Apple’s global iPhone shipments increased significantly by 16% annually during Q2 2025, outperforming the total market, which went up 3.5% YoY. The iPhone 16 Pro topped the chart this quarter, followed by the iPhone 16, 16 Pro, and 16e. The iPhone 16e, launched last quarter, remained the fourth most shipped device among all iPhone models in Q2 2025, but it is expected to lose its momentum in the next quarter. This report details global shipments for every iPhone model since its launch through Q2 2025, from the iPhone 2G to the iPhone 16 series, including 16e. The data are especially useful for mobile operators, retailers, component-makers, vehicle developers, and channel and technology industry watchers of all kinds.