Narrative: Global Smartphone Vendor Marketshare for 15 Countries: Q2 2025

Global smartphone shipments rose by 4% YoY in Q2 2025, led by Apple, Samsung, Huawei, and vivo. Explore the vendor market share for 15 countries.

Global smartphone shipments grew by 4% YoY in Q2 2025, a bit higher than expected, mostly due to top makers' stronger shipment-centric approach in their key markets. Apple, Samsung, Huawei and vivo drove the shipments growth. Apple and Samsung became the number one smartphone vendors in seven and five countries respectively while Xiaomi became the number one vendor in Russia. vivo topped in India. Huawei led in China for two quarters in a row.