Narrative: Global Smartwatch Vendor and OS Value Share by Price-Tier Q1 2025

Discover how Apple continues to dominate the global smartwatch market—access our latest report tracking revenues, ASPs, and shifting price band strategies amid economic and trade war headwinds.

Global smartwatch revenues rose by 1% YoY in Q1 2025, as ASPs and shipments both rose slightly. Apple is the dominant player when it comes to smartwatch revenue share, capturing nearly 60% of global smartwatch revenues during the quarter, and taking the number one spot in the mid, high, and premium tier price bands. While global smartwatch revenue growth is still expected for 2025, we have downgraded our growth forecast due to the economic and geopolitical headwinds brought on by the ongoing trade wars and their anticipated effect on US GDP and consumer discretionary spending. Having met with limited success in ultra high-end smartwatches, vendors are focused on the sub-US$500 (wholesale) segment. Our extensive report tracks global smartwatch revenues, prices, and price bands for all leading vendors by quarter from 2013 to 2025.