Narrative: Smartphone Vendor Market Share in Smaller Markets, Q1 2025

Track global smartphone market trends from Q1 2025—297M units shipped amid geopolitical and tariff pressures. See top vendors, regional highlights, and market share insights.

The global smartphone market marginally grew in Q1 2025 to 297 million units. Adverse geopolitical situations in multiple regions and uncertainty from the global tariffs led to tepid growth. The 60-country market posted marginal growth and accounted for 90% of the global volumes. Apple, Samsung and Xiaomi were the top smartphone vendors with a consolidated volume share of 19.1%, 19%, and 13.9%. respectively. Southeast Asian countries stood out amongst the smaller markets as Indonesia, Philippines, and Thailand lead by volume. Local vendors held an insignificant share in most markets in Q1 2025. Their consolidated volumes share were less than 1% in the quarter.