Narrative: Global Fitness Band Vendor Volume Share by Region Q1 2025

Explore rising fitness band trends—global shipments grew in Q1 2025, driven by demand for simple, long-lasting wearables. Track volumes and vendor share by region in our report.

Global fitness band shipments grew for the second consecutive quarter in Q1 2025 after nearly 3 years of steep declines. Consumer appetite for simpler devices with longer battery life is strengthening (also bolstering smart rings), and wearables are experiencing a demand surge in China during the past couple of quarters, driving strong growth for local brands like Huawei and Xiaomi. Xiaomi remained in the top spot, after reclaiming it in Q4 2024 due to the Mi Band 9. This comes after ceding its long-time leadership position to Huawei for the prior two quarters.

Our report tracks global fitness band volume and share by hardware vendor by quarter by region. It can be used by device makers, component suppliers, operators, software developers, and other stakeholders to determine the size of the fitness band market worldwide.