Narrative: Global Smartphone Monthly Shipments (Sell-in), Sales (Sell-through), and Inventory Variance by Vendor, April 2025
2 Min Read June 6, 2025
Global smartphone shipments rose 1% YoY and sales 3% in April 2025. Samsung led, followed by Apple and Xiaomi. Report covers data from 2016–2025.
According to TechInsights, global smartphone shipments (sell-in) rose 1% YoY in April 2025, while sales (sell-through) grew 3% YoY the same time. Samsung topped the market, leading in both shipments and sales, followed by Apple and Xiaomi. This report tracks global smartphone monthly shipments (sell-in), sales (sell-through), and inventory changes for 32 of the world's largest vendors from January 2016 to April 2025. The report is a valuable tool for OEMs, component makers, software developers, operators, and other stakeholders to track key OEMs' inventory variance and support their planning activities.
