Tracker: Apple Watch by Model Q1 2025

Discover the latest Apple Watch shipment trends—explore model performance, shipment volumes, and market shifts through Q1 2025 with detailed global data.

Apple Watch shipment volumes declined by 2% YoY in Q1 2025, largely due to a continued unfavorable YoY comparison driven by a weak update cycle. While the Apple Watch Series 10 had its second full quarter of availability during Q1, the now aging Apple Watch Ultra and SE lines were both not updated in the late Q3 launch last year. The Series 10 took the top spot by model, followed by the SE (gen 2) and the Series 10 Cellular. Cellular penetration fell slightly YoY during Q1 2025 as the Ultra 2 ages and as consumers rein in discretionary spending. This report details global shipments for every Apple Watch model from Q4 2016 to Q1 2025.