Smart Speaker and Smart Display Shipment and Installed Base Forecast for 88 Countries: 2014-2030

Global smart speaker and display shipments are set to grow 4% in 2025 amid tariff uncertainty, driven by Alexa+. View detailed forecasts through 2030 in the full report.

TechInsights has lowered its growth expectation for global smart speakers and smart displays to 4% in 2025 due to tariff uncertainty in the US. Total shipments of smart speakers and displays are projected to reach 154.3 million units. This growth will be mainly driven by the next-generation Amazon Alexa voice assistant, Alexa+, which was initially launched in February 2025 for the US market, with plans to expand to more markets later in 2025.

We expect smart speaker and display shipments to continue to grow at a slower pace throughout the forecast period until 2030, with shipments reaching 182.7 million units. This report forecasts global smart speaker and smart display shipments, installed base, households, and household penetration by 6 major regions and 88 countries from 2014 to 2030.