Analysis: Apple iPhone Outperformed Driven by iPhone 16e, ASP Softens in Q1 2025

Apple iPhone shipments grew 11% YoY in Q1 2025, driven by the iPhone 16e launch. Explore regional performance and trends in the full report.

Apple iPhone shipments grew 11% YoY to reach 54.7 million units and 18.4% market share, capturing the second spot in the global smartphone market for Q1 2025. Most major regions and markets in Q1 2025 posted annual growth, largely driven by the newly launched iPhone 16e model, which was well received in the USA and Japan, etc.

In addition, we noticed Apple overstocked iPhones in the USA market ahead of the tariffs in February and March, making the USA deliver a 21% YoY growth rate. Japan, India, and Southeast Asia also posted double-digit growth rates this quarter. The falling track in China has eased this quarter, and Apple posted a 1% annual decrease in iPhone shipment volume in China.