Narrative: | Q3 2024 | Global Smartphone Microvendor Vendor Share
Uncover the shifting dynamics in the smartphone market, where major players gain ground while microvendors, though shrinking overall, see regional brands like DOOGEE, Nothing, and Blackview thrive with above-average growth in key markets.
A huge number of second-tier MICROVENDORS were playing a meaningful role in the global smartphone market. However, industry consolidation is underway and major players are taking more shares from small vendors recent years. The "top 30+" vendors worldwide, like Samsung, together increased 4% YoY in Q3 2024, in contrast, the next "top 100+" microvendors combined posted 6% annual decline. All microvendors together made up 2% of global smartphone volumes during Q3 2024, slightly down from one year ago. Microvendors, like DOOGEE in Africa, Nothing in India, and Blackview in Asia and Central Latin America are growing faster than average.
