Canada Smartphone Vendor Marketshare by Operator: Q1 2024

Smartphone shipments in Canada grew in Q1 2024 compared to the year-ago quarter, with just one of the five leading vendors seeing shipments decline year-on-year. Canada is a mature market in which replacement sales make up most smartphone volumes, limiting growth. Nonetheless, Canadian consumers are once again upgrading their smartphones. The big three vendors in the Canadian market this quarter are Apple, Samsung, and Google. This report tracks smartphone shipments, vendor market share and share by operator for the leading brands in Canada. Operators covered include Rogers, Bell, and Telus.

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