VALUE SHARE: Global Smartwatch Revenue and ASP by OS by Price Tier: Q4 2023
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Global smartwatch revenues fell by 3% year-over-year (YoY) during Q4 2023. The decline was driven by slumping shipment volumes and slightly lower ASPs due to macroeconomic weakness and geopolitical uncertainty limiting consumer demand and discretionary spending and causing a lengthening replacement cycle. Apple's Watch OS still leads the pack, while Wear OS remains in second position because of the Samsung Galaxy Watch and Google Pixel Watch lines. Huawei's Harmony OS remains in third position in Q4. Apple's watchOS, Google's Wear OS, Huawei's HarmonyOS, Garmin's Connect IQ, Fitbit's Fitbit OS, and others continue to battle it out for the top OS spot. This report provides quarterly global smartwatch revenues, prices, and tiers for all major operating systems from 2016 to 2023.
