Q4 2023 – Vivo: Volumes Grew, Revenues and ASP Declined
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Vivo’s smartphone volumes grew but revenues declined in Q4 2023. Its average selling prices (ASPs) also took a sharp downturn. Its search for a stand-out flagship continues. This would be central to a turnaround in its financials. What are its priorities in 2024? Its competitors have greatly pulled ahead of it in the 5G and Foldable segments. Can it now bridge the gap? With the Nokia patent dispute reaching a settlement, can vivo look to revive itself in the advanced markets of Western Europe?