Western European Connected TV Market Q3 2023

While the growth of advanced display TVs remains a long-term trend, the current cost-of-living crisis, particularly acute in Western Europe, is limiting its development in Q3 2023, as brands compete on the cheaper end of the market. However, as inflation starts to ease, the market is expected to return to moderate growth following a prolonged decline period. Providing further lift to the market will be increased competition between incumbent third-party TV OS vendors and new entrants. This report examines the impact of these and other factors on connected TV devices and the TV OS market in Western Europe.

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