Global Smartphone Vendor and OS Market Share by Region: Q3 2023

Global smartphone shipments shrinks -0.3% YoY in Q3 2023, largely improved from previous quarters. It indicates the ending of inventory corrections, as well as reaching bottom for smartphone industry. A mild rebound is expected in the following quarters. Samsung topped the global smartphone market with a healthy 20% share in Q3 2023. Apple ranked the second place with 16% share. Xiaomi, OPPO (OnePlus) and Transsion took the top 5 list. Vivo, Honor, Lenovo-Motorola, Realme, and Huawei are on the top ten list this quarter. Among top ten players, five (Xiaomi, Transsion, Honor, Lenovo-Motorola and Huawei) registered the annual growth rate this quarter.

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