Narrative: Global Smartphone Monthly Shipments (Sell-In), Sales (Sell-Through), and Inventory Variance by Vendor — July 2025

Track global smartphone market trends as July 2025 shipments rose 6% YoY and sales 10%, with Samsung leading followed by Apple and Xiaomi.

TechInsights tracked that global smartphone shipments (sell-in) rose 6% YoY in July 2025, while sales (sell-through) climbed 10% YoY. Samsung led both shipments and sales, followed by Apple and Xiaomi. This report tracks monthly global smartphone shipments (sell-in), sales (sell-through), and inventory changes for 32 of the world’s largest vendors from January 2016 to July 2025. It is a valuable resource for OEMs, component makers, software developers, operators, and other stakeholders to monitor key OEM inventory variances and support planning activities.