Tracker: Global Fitness Band Vendor Market Share by Region Q2 2025

Global fitness band shipments rebounded in Q2 2025, fueled by demand for simpler devices and a surge in China, with Xiaomi leading the market.

Global fitness band shipments grew for the third consecutive quarter in Q2 2025 after nearly 3 years of steep declines. Consumer appetite for simpler devices with longer battery life is strengthening (also bolstering smart rings), and wearables are experiencing a demand surge in China during the past couple of quarters, driving strong growth for local brands like Huawei and Xiaomi. Xiaomi remained in the top spot, with the Mi Band 10 launching at the tail end of the quarter and driving strong growth. Our report tracks global fitness band volume and share by hardware vendor by quarter by region. It can be used by device makers, component suppliers, operators, software developers, and other stakeholders to determine the size of the fitness band market worldwide.