Narrative: India Smartphone Vendor and OS Market Share: Q2 2025

Explore India’s smartphone market rebound in Q2 2025 with 5% YoY growth, Vivo leading, and 5G devices making up over 90% of shipments. Vendors ramp up ahead of the festive season.

India smartphone market grew by 5% YoY to 37 million units in Q2 2025. Vivo led the market for second consecutive quarter of the year with Samsung following suit for the second position. Oppo and Xiaomi jointly held the third rank. The market shares for the top three ranked vendors were as 22.2%, 14%, 13.5% respectively. Vendors remained aggressive on product launches in the second quarter, this was further backed by discounts and financing schemes that helped the market rebound from the previous quarter.

5G capable devices accounted for over 90% of the shipments in the quarter. India's smartphone market continues to be intensely competitive with more vendors like Acer, TCL- Alcatel re-entering it in the quarter. It has gained momentum ahead of the festive season in H2 2025 and augurs well for the world second second-largest smartphone market.