Narrative: Germany’s Handset Vendor Market Share by Operator: Q1 2025

Germany saw 5.1M handset shipments in Q1 2025, down 4% YoY. Apple leads carriers; Xiaomi holds steady. Tracks vendor share at T-Mobile, Vodafone, O2.

We estimate 5.1 million handsets were shipped in Germany in Q1 2025, declining by 4% YoY during the quarter. Apple captured the leading position across all major carriers in Germany ahead of Samsung. Xiaomi maintained its standing while Oppo and vivo shipped no new smartphones even after the patent issues were solved. This report tracks quarterly handset vendor market share at the three major German operators—T-Mobile, Vodafone, O2 (E-Plus)—from Q1 2009 to Q1 2025. The report is an important tool for measuring the health of individual handset brands at the operator level.