Narrative: India Smartphone Shipments and Marketshare by Model Q1 2025

Explore India’s top 200 best-selling smartphones in Q1 2025. See which brands lead, who's rising, and how local players like Lava are performing.

India is the world's second-largest smartphone market. It is one of the fastest-growing countries on the planet, with a rising middle class and vibrant competition among device suppliers. Our extensive report shows India's top 200 best-selling smartphone models in the first quarter of 2025. Besides popular Vivo, Xiaomi, Apple, and Oppo/OnePlus/Realme models, which brands and models have made their way into the bestsellers, and what is the secret behind their success? How are local vendors like Lava doing?