Narrative: Global Smartphone Monthly Shipments (Sell-in), Sales (Sell-through), and Inventory Variance by Vendor, April 2025

Track smartphone market trends—TechInsights reports a 1% YoY rise in global shipments and 3% growth in sales for April 2025, with Samsung leading. Get monthly data on 32 top vendors to support your planning.

According to TechInsights, global smartphone shipments (sell-in) rose 1% YoY in April 2025, while sales (sell-through) grew 3% YoY the same time. Samsung topped the market, leading in both shipments and sales, followed by Apple and Xiaomi. This report tracks global smartphone monthly shipments (sell-in), sales (sell-through), and inventory changes for 32 of the world's largest vendors from January 2016 to April 2025. The report is a valuable tool for OEMs, component makers, software developers, operators, and other stakeholders to track key OEMs' inventory variance and support their planning activities.