VENDOR SHARE: Global Handset Market by Region: Q1 2025

Analyze the Q1 2025 downturn in global handset shipments—understand the impact of economic pressures and disruptions, with detailed market share data for the top 30 vendors across key regions.

Annual global handset shipments shrank in Q1 2025. Growing economic pressure on consumers, US tariffs, war in Europe, and other disruptions have led consumers to restrict purchases, including for new handsets.  This marks a turnaround, following the previous five positive consecutive quarter of growth in global smartphone shipments.  Six of the top ten vendors showed positive annual growth in the first quarter of the year. This report details quarterly handset market share for the world's top 30 vendors in North America, Central & Latin America, Western Europe, Central & Eastern Europe, Africa Middle East, and Asia Pacific for Q1 2025. Historical annual and quarterly data by region and quarter are included.