Global Smartphone Vendor and OS Market Share by Region: Q1 2025

Global smartphone shipments rose 1% YoY in Q1 2025, marking six straight quarters of growth. Access detailed vendor and OS data in the full report.

Global smartphone shipments grew 1% YoY in Q1 2025, maintaining the upwards track for six quarters in a row, but the growth rate has largely slowed down as what we expected. Samsung topped the global smartphone market with 20% share in Q1 2025. Apple ranked the second place with 18% share. Xiaomi, OnePlus (OPPO) and vivo took the top 5 list. Transsion, Honor, Huawei, Lenovo-Motorola, and Realme are on the top ten list this quarter.

Our extensive report contains global smartphone shipments for the top 35+ vendors by quarter from 2007 to Q1 2025. Global smartphone shipments by vendor by operating system by region by quarter are also included, in a pivot table. The report is a valuable tool for mobile stakeholders who want to size the huge market for smartphones and operating systems by vender.