Narrative: Global Smartphone Microvendor Vendor Share: Q1 2025

Second-tier microvendors are driving 29% YoY growth in the global smartphone market. Discover key players and trends in the full report.

A huge number of second-tier MICROVENDORS were playing a meaningful role in the global smartphone market. The "top 30+" vendors worldwide, like Samsung, remained flat annually in Q1 2025; in contrast, the next "top 100+" microvendors combined posted 29% annual growth. All microvendors together made up 2% of global smartphone volumes during Q1 2025, slightly growing from one year ago. Microvendors, like DOOGEE in Africa, Nothing in India, Sparx in Pakistan, and ivvi in China, are growing faster than average.