Narrative: Global Wearables MICROVendor Volume Share Q4 2024
Global wearables grew 4% in Q4 2024, driven by smartwatches, fitness bands, and more. Gain insights into the trends and microvendor impact in this detailed analysis.
A huge number of second-tier MICROVENDORS are playing a meaningful role in the global wearables market, flooding the market with new, niche, and segmented offerings. Global wearables shipments rebounded to grow by 4% in Q4 2024, after eight consecutive quarters (two years) of declines driven by market saturation, macroeconomic weakness, and limited innovation. During Q4, healthy growth in smartwatches, feature watches, fitness bands, smart rings, and smartglasses more than offset declines in VR and hearables. For this report, total wearables include smartwatches, fitness bands, smartglasses, virtual reality headsets, feature watches, advanced hearables, jewellery/apparel/shoes, and others.
