Insight: Tablet Price Tier Forecast – Productivity Demand Shifts Market toward Premium End
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The tablet market experienced a temporary renaissance during the pandemic when customers purchased any computing device available to perform work or school tasks remotely. Although a new reality has set in with lower total market volumes, revenue has recovered faster as prices are elevated from inflation as well as a more premium mix. This higher premium mix of tablet models is a direct result of productivity emerging as a stronger need post-pandemic as people now get more work done on their tablets than ever before, and companies like Samsung, Apple, and Microsoft sell millions of premium tier tablets annually.
