Navigation and Location Based Services – Growth Story Shifts to Services
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In TechInsights’ Navigation and Location-Based Services report, the growth story in the market shifts to software and services as more than 50% of new cars globally are shipping with embedded navigation systems. Cloud-based navigation sees an increase in popularity, with embedded/hybrid systems continuing to maintain their dominance in unit shipments through 2031. Artificial Intelligence (AI) is being applied at all levels in the value stack to give consumers more accurate, timely information on road and weather conditions, charging station availability, and more intuitive and useful voice assistants.
