Apple Watch Shipments by Model : Q4 2016 to Q1 2024
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Apple Watch shipment volumes shrunk by 11% YoY in Q1 2024 largely due to a continued unfavorable YoY comparison - during the 2022 holiday season the Ultra was brand new to the lineup and the SE 2nd gen was launched. In the 2023 holiday season, the SE line was not updated, and while the Ultra was updated, it was no longer a brand-new product line and also has a longer replacement cycle being a higher priced device. The Series 9 took the top spot by model, followed closely by the SE (gen 2). Cellular penetration fell slightly YoY during Q1 2024 as consumers reign in discretionary spending. This report details global shipments for every Apple Watch model from Q4 2016 to Q1 2024.
