Global Fitness Band Sales Forecast for 88 Countries: 2012 to 2029
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We expect global fitness band sales to decrease by 8.1% to 16.4 million units in 2024 and further by 3.7% to 15.8 million units in 2025. Following this period of substantial decline is relative stabilization from 2027 (0.6% decline) through 2029 (0.7% decline) globally. With all regions except Middle East and Africa (MEA) having non-positive growth for the entire forecast period from 2024 to 2029, the growth opportunities for fitness bands are becoming very limited. Parts of MEA will see some renewed growth in 2027 and 2028 due to a new generation fitness bands aimed at extremely budget constrained markets. Even so, we have downgraded the forecast from the previous iteration across all regions due to weak actual sales performance in 2023. Our report forecasts global fitness band sales by 88 countries from 2012 to 2029. This report lends itself to determining the future size and growth rate of the industry.
