North America Connected TV Device Vendor Market Share Q2 2023
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The shipments of connected TV devices in North America grew by 3% to 21 million in Q2 2023, driven by 9% year-on-year growth in the gaming consoles category and 6% year-on-year growth in the Smart TV category, despite macroeconomic fluctuations and high inflation. Sony overcame its prolonged supply constraints of Play Station 5 model and Nintendo launched the sequel to “Legend of Zelda” game which helped boost sales. From Smart TV perspective, China based vendors TCL, and Hisense have strengthened their foothold as consumers shift their spending towards budget offerings. Amazon Prime Day in July and holiday season in Q4 will boost consumer demand. However, as the economic headwinds continue, we anticipate the market to be more or less flat in 2023. This report provides quarterly shipment and installed base vendor shares for North America across the four Connected TV Device categories of Smart TVs, Smart Blu-ray players, IP-enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and the wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
