Analysis: Amazon, Huawei, OnePlus Broaden Detachable Segment

Despite a tablet market beset by economic challenges and post-COVID saturation, May 2023 was a busy month for global tablet releases. People are using their tablets for more tasks than ever before, which is why several vendors launched their vision of what mobile computing should look like on a tablet. Each release reflects on larger trends in the industry with implications on competitive advantages for factors like pricing, features, and go to market strategies. In this report, we detail three vendors making waves with their newest detachables to double as entertainment and productivity devices, including a newcomer to the market, OnePlus. Amazon launched its first 11-inch detachable (Fire Max 11) while Huawei had a busy summer launch schedule across its mobile computing portfolio.

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