Tracker: VALUE SHARE: Global Smartwatch Revenue and ASP by OS by Price Tier: 2024 Q2
Discover the latest trends in global smartwatch revenues, which rose 0.7% YoY in Q2 2024. Explore how Apple WatchOS leads, Huawei's Harmony OS reclaims second place, and Wear OS benefits from Samsung and Google watches. This report covers smartwatch revenues, pricing, and market tiers from 2016 to 2024.
Global smartwatch revenues rose by 0.7% YoY during Q2 2024 due to a return to shipment volume growth partially offset by shrinking ASPs. Apple's Watch OS still leads the pack, while Huawei's Harmony OS regained the second revenue share position this quarter. Wear OS fell to third position, though has been boosted in recent quarters by the Samsung Galaxy Watch line as well as the Google Pixel Watch line. Apple's watchOS, Google's Wear OS, Huawei's HarmonyOS, Garmin's Connect IQ, Fitbit's Fitbit OS, and others continue to battle it out for the top OS spot. Being met with limited success in ultra high-end smartwatches, vendors are focused on the sub-US$500 (wholesale) segment. This report provides quarterly global smartwatch revenues, prices, and tiers for all major operating systems from 2016 to 2024.
