Tracker: VALUE SHARE: Global Fitness Band Revenue and ASP by Vendor by Price Tier: 2024 Q2
Discover the global fitness band market trends, with revenues down 10% YoY in Q2 2024. Explore rising ASPs, waning demand for entry-level bands, and the shift toward smartwatches. The report tracks shipments, pricing, and revenues from 2016 to 2024.
Global fitness band industry revenues slowed their decline in Q2 2024, falling just 10% YoY after an average YoY decline of 35% each quarter for the past 3 years. This marks the seventeenth consecutive quarter of fitness band revenue declines. Wholesale average selling prices (ASPs) rose in Q2 due to shrinking volumes in the entry price tier as demand for the once dominant Xiaomi Mi Band line wanes. Consumers are trending toward more fully featured wrist-based devices like smartwatches and feature watches over fitness bands. Leading fitness band vendors include Fitbit, Garmin, Honor, Huawei, and Xiaomi. This report tracks quarterly global fitness band shipments, wholesale pricing, PRICE-TIERS, and revenues for all major vendors from 2016 to 2024.
