Tracker: Global Wearables Vendor Value Share Q1 2025

Quarterly global wearable market report covering revenues, ASPs, shipments, and vendor share—driven by smartwatch gains and Apple’s continued value dominance.

Global wearable revenues were flat YoY in Q1 2025 as growth in smartwatches, feature watches, fitness bands, smart rings, and smartglasses offset declines in VR. ASPs remain elevated due to persisting inflation and product mix trending away from lower-priced fitness bands and toward higher-priced smartwatches. Apple dominates the market by value, with revenue share well ahead of competitors. Our report tracks total global wearable revenue, ASP, shipments, and market share by hardware vendor by quarter. It can be used by device makers, component suppliers, operators, software developers, content suppliers, and other stakeholders to determine the size of the global total wearables market.