Tracker: Global Wearables Revenue and ASP by Vendor 2023 Q4
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Global wearable revenues fell by 4% in Q4 2023 as macroeconomic weakness and geopolitical uncertainty caused lengthening replacement cycles and shrinking volumes for both smartwatches and fitness bands. ASPs remain elevated due to persisting inflation as well as product mix trending away from lower priced fitness bands and toward higher priced smartwatches. Apple dominates the market by value, with share well ahead of any competitor. Our report tracks total global wearable revenue, ASP, shipments, and market share by hardware vendor by quarter. It can be used by device makers, component suppliers, operators, software developers, content suppliers and other stakeholders to determine the size of the global total wearables market.
