Tracker: Global Smartwatch Vendor and OS Market Share by Region Q2 2025

Track Q2 2025 smartwatch market share with insights on regional growth, shipment data, and competitive shifts across leading brands.

Global smartwatch shipments rebounded with healthy growth (+5.7%) in Q4 2024 and maintained a positive trend (+1%) in Q1 2025 and (+4.5%) in Q2 2025, after only growing in one quarter (Q2 2024) over the past two years. The smartwatch market is beginning to mature, and consumers are cutting back on discretionary spending, leading to longer replacement cycles amid macroeconomic weakness and geopolitical uncertainty. In Q2, strong growth from Garmin, Google, Huawei, and Xiaomi more than offset declines from Apple, Fitbit, and Samsung. Our report tracks regional smartwatch shipments and market share for leading vendors by quarter from 2013 to Q2 2025. It can be used by device manufacturers, component suppliers, operators, developers, content providers, and others to assess the size and growth of the global smartwatch market.