Tracker: Global Fitness Band Vendor Volume Share by Region Q4 2024
Fitness band shipments rose 9% in Q4 2024, with Xiaomi regaining the lead amid rising demand for simple, long-life wearables.
Global fitness band shipments returned to growth (+9%) in Q4 2024, after nearly 3 years of steep declines, as consumer appetite for simpler devices with longer battery life strengthens (also bolstering smart rings), and as wearables experienced a demand surge in China during the quarter, driving strong growth for local brands like Huawei and Xiaomi. Xiaomi reclaimed the top spot due to the Mi Band 9, after ceding its long-time leadership position to Huawei for the prior two quarters. The worldwide fitness band market is currently dominated by Xiaomi and Huawei at the low end and Fitbit and Garmin at the high end. Our report tracks fitness band volume and share by vendor by quarter by region. It can be used by device makers, component suppliers, software developers, and other stakeholders to determine the size of the fitness band market.
