Tracker: Global Fitness Band Vendor Market Share by Region: 2024 Q1

Global Fitness Band shipments slowed their decline to just 21% YoY during Q1 2024, after three consecutive quarters of over 40% declines. Slumping demand for the market leading Xiaomi Mi Band line as well as a market exit from Samsung, in addition to macroeconomic weakness, geopolitical uncertainty, and continued high inflation stifling consumer discretionary spending contributed to the downtick. Consumers are trending away from fitness bands and toward smart and feature watches. Our report tracks global fitness band volume and share by hardware vendor by quarter by region. It can be used by device makers, component suppliers, operators, software developers and other stakeholders to determine the size of the fitness band market worldwide.

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