Tracker: Global Cellular Smartwatch Vendor Volume Share Q4 2024

Global cellular smartwatch shipments returned to very slight growth in the fourth quarter of 2024, after four prior consecutive quarters of declines caused a full year 2024 decrease of 4%. With added monthly service charges and higher upfront pricing, cellular smartwatches no longer outperform the overall smartwatch market. Apple, Samsung, and Huawei are leading the way across developed markets, and in particular, Apple's addition of the Ultra has driven up cellular penetration in recent years. Major carriers, like Vodafone and Verizon, are heavily promoting this wearables sub-segment. Our report tracks global cellular smartwatch shipments and market share by leading hardware vendors by quarter.