Tracker: Global Cellular Smartwatch Vendor Market Share: 2024 Q2
Explore the latest trends: Cellular smartwatch shipments fell by 3% YoY in Q2 2024 as consumers cut back on spending. See how Apple, Huawei, Samsung, and carriers like Vodafone and Verizon are driving the market despite declining penetration.
Global cellular smartwatch shipments fell by 3% YoY in the second quarter of 2024, with cellular penetration also falling slightly during the quarter as consumers reign in discretionary spending amid macroeconomic weakness and geopolitical uncertainty. With added monthly service charges and higher upfront device pricing, cellular smartwatches are no longer outperforming the overall smartwatch market. Apple, Huawei, and Samsung are leading the way across developed markets and in particular Apple's addition of the Ultra has driven up cellular penetration in recent years. Major carriers, like Vodafone and Verizon, are heavily promoting this segment.
