Smartphone Vendor Market Share for 60 Countries: Q1 2025

Track the smartphone market across 60 key countries in Q1 2025—featuring vendor performance, shipment share, and growth insights led by Apple and Samsung.

Global smartphone shipments grew by 2.6% annually YoY in Q1 2025. The sixty countries tracked in this report accounted for 90.3% of these global shipments. Apple was the largest vendor and was followed by Samsung on consolidated shipments to these markets. The 60 countries tracked include: Argentina, Algeria, Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark, Ecuador, Egypt, Finland, France, Ghana, Germany, Hong Kong, Hungary, Indonesia, India, Iran, Israel, Italy, Japan, Kenya, Malaysia, Mexico, Morocco, Myanmar, Netherlands, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sudan, Switzerland, Sweden, Singapore, Taiwan, Tanzania, Thailand, Turkey, UAE, UK, Ukraine, United States, Uzbekistan, Venezuela and Vietnam. Our extensive market share report is a valuable tool for any mobile stakeholder that wants to track smartphone vendors' operational performances at a granular level in the most important countries.