Smartphone Distribution Flow and Channel by Region and Country Forecast Report: 2007 to 2029
Forecasting global smartphone distribution trends, this report analyzes shifts in online vs. offline channels and operator vs. retailer dominance across 6 regions and 30 countries from 2007 to 2029, with insights into emerging markets and regional distribution dynamics.
Online channel experienced the downwards adjustment after COVID in 2023. As the digitisation trend is picking and the surging demand from emerging markets some of which have higher online penetration rate (such as India etc.), we expect online penetration rate to grow throughout the forecast window from 2024 till 2029. Meanwhile, operator channel is expected to lose share to retailer/distributors due to the greater mix of emerging markets which are not operator driven.
This report forecasts global smartphone distribution flows by operators channel vs. retailer channel; by online channel vs. offline channel, for 6 regions and 30 countries from 2007 through 2029. It also forecasts global smartphone distribution by 8 sub-channels for 6 major regions and 3 key countries from 2012 to 2029, including North America, Western Europe, Latin America, China, Japan and India. The forecasts can be used by smartphone vendors, vehicle makers, apps developers and others to identify the main regional channels where mobile phones are being sold, and whether operators or retailers are winning the distribution wars.
