Smart TV Vendor and OS Market Share: Q3 2023 (30 Countries)
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Global Smart TV shipments declined by 2% in Q3 to reach just over 44.5 million units. Asia Pacific was the worst performing region with declines in China, India, and Japan. High inflation levels are putting a squeeze on consumer discretionary spend in most parts of the world and many would-be TV buyers are prioritizing spending elsewhere. Samsung topped the global Smart TV shipment ranking in the quarter with 19% as its share fell below 20% for a sixth consecutive quarter. TCL kept its position as number two this quarter with 13.4% share just ahead of Hisense at 12.2%.
The report provides quarterly shipment and installed base vendor shares globally across the Connected TV Device category of Smart TVs. The report also provides market shares by operating system for Smart TVs. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
