ODM Sales Soar as Hyperscalers and Cloud Providers Go Direct
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TechInsights' 2023 server market analysis shows that the world spent $120 billion on over 13.5M servers in 2023. Original design manufacturers (ODMs) now represent 40% of direct server sales. Their customers are cloud providers selling infrastructure access by the hour and hyperscaler tech giants building vast datacenter estates to power global platforms and software.